Bonnie Jean - dressing our daughters since 1935

Our History
erson & Gerson, Inc., the parent company of Bonnie Jean, is celebrating its 77th year of operation.  Our company was founded by Max Gerson in 1935 and still remains a family business.  

In 1970, Gerson & Gerson began distributing its dresses to department stores under the trademark Bonnie Jean. Under the Bonnie Jean label, the company began to enjoy growth in the traditional, moderately priced market.  Along with our customers, we remain loyal to the notion that contemporary styling can be tasteful, age appropriate, and above all - feminine.

Throughout the company’s 77 year history, we have adhered to Max Gerson’s basic philosophy: "Make the best product possible, never sacrifice quality, and maintain affordable prices."

          -- Matthew Gerson, CEO

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